The Italian-style shave is a 50-minute treatment, carried out exclusively with freehand razors sharpened on antique stones.
The customer sits in an antique chair, rich in history and from the land of barbers, Sicily.
He can choose from European craft soaps according to the type of beard, the scent he prefers and which guarantees him complete relaxation.
Ivan chooses the razor for the shave based on his beard and skin: he then starts with the first hot cloth, the pre-shave and the second hot cloth.
Once the skin and hair have softened, we move on to the soaping process, which can last several minutes, paying attention to the client’s clothes and not to dirty the mouth and ears, and at the end we have the first pass over the face with the razor.
At the end of this, we proceed with the third hot cloth and the second soaping to proceed with the counter shave, then, a second pass with the razor on the face.
At this point we use the cold cloth to close the pores and refresh the skin.
We move on to the aftershave and then the cologne, a final fanning with the towel and the phrase that sets us apart: “Please, the gentleman is served”.

This shaving technique originated with Italian barbers who emigrated to America, to Chicago to be precise, in the 1800s.
Italian-style shaving consists of the exclusive use of freehand razors sharpened on antique stones by the barber himself, alternating hot and cold cloths and the use of exclusive handmade products.

Ivan Bognanni is a master barber tutor at the world’s only academy for Italian-style shaving and freehand razor sharpening: the Scapicchio academy.
This role has led him to teach this method internationally, appearing on stages in various parts of the world and demonstrating Italian craftsmanship excellence.

This shaving technique, used by very few barbers in the world because of its difficulty and the care required in the constant maintenance of the razors, can be defined as a sartorial shave because it is “sewn” on the client according to his skin and hair.